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Consumer Behavior: Building Marketing Strategy

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Product details

  • Publisher ‏ : ‎ McGraw Hill Education; 12th edition (1 July 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 750 pages
  • Item Weight ‏ : ‎ 998 g
  • Dimensions ‏ : ‎ 47 x 7.1 x 61 cm
  • Country of Origin ‏ : ‎ India
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Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.

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