This textbook, in its latest edition, continues to capture the rapidly changing trends of the ever-dynamic subject area in an easily comprehensible manner. It focuses on explaining concepts with the help of latest examples and learning-outcome based text in all the chapters. It gives an exposure to key concepts, theories and recent developments in sales and distribution and illustrates their applicability in tackling the challenges in sales and distribution business.
About the Author
Krishna K Havaldar, Former Professor, School of Business, Alliance University, Bengaluru
Vasant M Cavale, Management Consultant; Guest Faculty at NMIMS, Bengaluru.
Vasant M Cavale, Management Consultant; Guest Faculty at NMIMS, Bengaluru.
Reviews
There are no reviews yet.